Unify your data, Understand your customers, Create experiences that generate loyalty
Masivo CDP gathers all that knowledge in one place, creating real 360° profiles that allow you to better segment, personalize each interaction, and automate actions that directly impact your business.
Masivo unifies data from ecommerce, CRM, app, POS, and more, eliminating silos. With this vision, you can identify patterns, anticipate needs, and create experiences that increase sales and loyalty.
A platform that transforms raw data into intelligent actions.
Segment dynamic audiences, activate personalized campaigns on your preferred channels, orchestrate automated journeys, and measure results accurately. All in real-time and from a single place.
Capabilities designed to make your data work for you
Create dynamic segments based on behavior, attributes, and events
Define the frequency of audience updates: a higher frequency offers more accuracy, while a lower one reduces costs. Limit push notifications and emails to avoid overwhelming users.
Manage how your data flows between sources and destinations
Visualize all active integrations and control the complete flow of information to and from Masivo. Connect new sources, synchronize destinations, and ensure your data travels securely, cleanly, and in real-time
Unify duplicate profiles into a single identity per customer
Set rules to detect and merge duplicate contacts from various sources. Masivo combines profiles that meet your criteria, ensuring a clean and consistent repository
